Sony Hacked Again, Used to Host Phishing Site

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Shadowblind said:

Dodece said:

That in the context of this forum is not good for the console. Lets be honest sales and support are really a measure of faith in the company and its products. Yes it certainly seems academic, but lets be clear about one thing what you get is proportional to the faith. Sony is drawing right now on the size of its platform, and banked goodwill. Those however are not immutable. They are finite, and consumable. These continuing attacks are consuming the faith. The longer that they go on the worst the effects will become. 

It's interesting to see PS3 sales still going so well, not counting all the sales and incentives going on to keep the fan base. Nothing this gen, not even Nintendo's brandname this gen comes anywhere near the power that the name Sony held in the last two generations. The fact that the PS3 has seen such rough times this gen and (though I'm not implying Sony has sold the PS3 on the Playstation name alone) still garnered such good sales numbers is a testament to the power of the Playstation brand.

It'd be interesting to see just what it would take to hurt their brand name so significantly if even one of the largest confidential information drops in history is't enough. Not that I want it, it;d just be an interesting study.

people forget negatives quite quickly - for example the rrod is hardly mentioned anymore, and it was one of the larest catastrophes the industry has seen.

you also need to remember that while nearly all ps3 consumers will have known about the large psn incident; they won't all know about these numerous smaller hacks. in their minds, sony is already on top of this situation.

if sony didn't go to court with geohotz, then the would have faced pretty substantial pircay in the healthiest financial times their console has seen. 

people will be wary for quite a while using sony's online services giving anything confidential, but as long as sony keeps churning out quality shiny black products, their brand won't be damaged too much.

i certainly doubt this will cost them in the billions.