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Many games that don't deserve the hype are highly hyped. It's a combination of good marketing and desperate gamers.

Look at how many highly hyped games last year sucked or failed to make a 90% grade. Look at how many weren't released in 2007. This is why I try not to buy into the hype. Most of the time, you'll be very disappointed.

Killzone 2, in particular, got a lot of its hype from the CG video that Sony originally passed off as gameplay footage.  Killzone 2 may be a perfectly good game, but there will be plenty of time to get excited about it once it's actually released.