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Call of Duty sells retardedly good despite re-packaging the same BS.  It absolutely baffles me that people just keep mindlessly purchasing these games.  Activision seriously has found several golden geese lately. 

I know their formula though and it goes into why I dislike Call of Duty.  It's essentially making every game they have so easy and accessible for every type of player that it creates a sense of 'Wow I'm good at this game', even if the reality is you truly aren't.    I see it with World of Warcraft now and Call of Duty.