Im sure more and more games will be getting larger as there becomes more content put into each game. People nowadays are not going to pay $60 for a game that you beat in 6 hours or less with no extra content. Games are getting much bigger as time goes on. This problem will continue to occur. I see three solutions that Microsoft can consider.
1. Bite the bullet and impliment Sony's Bluray capability into the next Xbox console within the next couple of years.
2. Start figuring out a way to just sell the larger games as DLC codes you buy from the store and then download the game from their servers over Live. (this however presents a huge problem as it leaves out those that don't connect their x360 to the internet. There is no doubt at least a small percentage of people that still don't connect to Live at all.)
3. Create their own type of disc format/data storage device that is not bluray, but has similar capacity of bluray. This, however may not even be feasable unless a new technology is unraveled that has not been yet. This also would more than likely require hardware changes, which in turn would just force the next xbox console.
Im sure Microsoft has realized this problem is only going to get worse. Unless every home in the world somehow is mandatory to have internet capabilities to allow for Downloadable Game code sales, Microsoft will have to come up with a physical way to increase game storage capacity. The only physical option I see thats pheasable is bluray discs, which forces the next xbox console.
