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1.ad campaign will prob start early june( a week before release), and continue for a few weeks after launch

2.if you preorder anywhere u get the preorder pack(a few different melee weapons and skins) as well as the retailer specific preorder bonus.

3.yep, its awesome

4.nope, its lame

5.beta becomes open to plus members and people who preorder U3 on july 5, thats not everyone(unlesss Im wrong and its a psn store regular release). people are impatient you would be sursprised how many would jump at the oppurtunity to get anything a week early.