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Xxain said:

Multiplayer is the reason why games are loosing the bang for for buck.

instead of creating a game that rewards you for replaying or mastering a game..just throw in multiplayer

seriously after you beat uncharted and halo and crisis once who plays them again???

but i can play something like sonic the hedgehod over and over gain just trying to find the best way to master each level

basically mutilplyer is a "lazy" way to add value

I would say it depends on how it is added.  If new forms of play are added that are multiplayer (like Modern Warfare added RPG stat building to it and Assassin Creed: Brotherhood assassin tag mode), then it can be valid way to add value.  But I would agree that if merely it is a marketing bulletpoint, where a game ONLY adds modes that were done a dozen of times before, it definitely is the lazy way to add value.