richardhutnik on 16 May 2011
A franchise gets beaten into the ground when those making the franchise either sell too much to the intended target market for the title, without providing sufficient reason to buy it, or they end up trying to extend the title beyond who it is suitable for. When you try to pitch Call of Duty for EVERYONE (there is a soldier in EVERYONE? really), or think if you do a band game on the Beattles, because an older generation who hasn't played it much yet would get interested, then you have possibly gone too far with a title, and have overmilked it. Pretty much, you glut a market beyond its demand, you overmilked it. If they keep buying though and are happy for more, you haven't.
