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modern warfare is on a 2 year cycle and id rather have it that way instead of buying map packs.

if it went onto a 3 or 4 year cycle, other developers would make a clone of it and take activisions market share.

so the question is why would activision give up like 25m sales per call of duty to a competitor when they can have it for themselves?

if i was running activision i sure wouldnt let the opportunity go....but i would make sure all the cheaters got permanently banned.