My money is on new HW that is cheaper to manufacture (hence the new serial numbers, thus bringing the price down to $200, or $250 with Move bundled in. Backing this up are the new serial numbers and the timing, but also SONY's increase in their forecast again for this year.
Playing and finishing games first>>>>>>>>>>Then talking!
Opinions are subjective and just like moods, can change.
TOP 12: Deus Ex, Shadow Man, Castlevania: Symphony of the Night, Shin Megami Tensei: Nocturn, Castlevania: Lords of Shadow, Metroid Prime, Zelda (series), Uncharted (series), FF Tactics, Persona (series), Demons Souls, Vagrant Story.
MOST WANTED: Deus Ex: Human Revolution, The Last Guardian, ICO/Shadow OTC HD