SuperAdrianK on 10 May 2011
To gain more customers (usually 1st party), build the identity of the console (1st party, yet again ), or to get more publicity from the platform holder (3rd parties).
Otherwise, we would only have one console in the market, thriving, or there all somewhat divided into pieces.
Otherwise, we would only have one console in the market, thriving, or there all somewhat divided into pieces.