I actually came thinking I might make a punt on how that number is half of an other one recently released ^^, but you guys are putting such great picture that I'd rather not polute.
How to lose a load of money? have your hardware sold at a loss being used like this :
OoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoOoO