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Attributing the success of MSX to Microsoft is kinda missing the point, and the standard itself was joint venture between MS and ASCII.  Actually, Sony was also one of the biggest backers of the format.

 

Funny enough HAL (of Kirby, Earthbound and Smash Bros fame) got their start making MSX games, and MSX is one of the included formats in the Japanese Virtual Console.  That alone tells you how much influence Microsoft had over it.