Who doesn't know who Sony is and that they have a system called "The Playstation 3"? How is this good news in any way? If you are joe shmoo and got assaulted by criminals, and it got in the news, MAYBE that helps, but how Sony? An example of a smaller business where it works is that a local fitness center chain where I am got onto ESPN news for throwing someone out of the gym. I went to the gym to ask about it, and got the full story. I did sign up, after that bit cleared up with me by them. I had been considering going. The incident put them in my mind though.







