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I've avoided most discussion about this on this site.  Why?

Because too many of you guys are too emotionally involved to be rational about this.  EVERYTHING to you is about console wars, be it RRoD or this.  People feel it's their mission to run to the defense or attack instead of stepping back and looking at this the way more balanced individuals are.

It's bad.  It's horrible.  It won't be the end of Sony by any means, though.  It WILL be a horrible black mark on the company, and that is them reaping what they have sown.  

But what I will never understand is how those of you that are such zealous defenders of Sony will minimize the potential impact on customers lives.  This isn't a game or some petty console war on a forum.  This is the real world.  You want to help Sony?  Then take this as serious as the rest of the world is and encourage your fellow Sony customers to take whatever precautions necessary to protect themselves.