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A203D on 03 May 2011
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kitler53 said:
Kasz216 said:

The "any publicity is good publicity rule" has it's limits.

Both in severity and in just application.

 

Sony is Sony.  It doesn't need publicity to get it's name out there.  Is there anyone over the age of 15, where if you went to them and said "Have you heard of Sony" they would say No?

If so, they're probably part of some community that can't afford to buy Sony Products anyway.

 

Basically the "any press is good press" case only fits when it's things few people have heard of... or something is controversial.  (As in, Manhunt has all kinds of super gore!  Lets yell at it on TV.)

i would also like to add that turning bad publicity into good publicity requires a good PR/marketing department, something sony never had.

really, this has probably esculated from managable to problematic bad publicity.  psn is a free service so as far as i'm concerned sony never has to get it back online ... however, i won't be a happy loyal customer if it doesn't come back soon.

The problem is this goes beyond Microsoft's RROD scenario, since that was also a PR disaster. the situation was acceptable this week when we thought no data had been taken, cc data was encrypted anyway, but today when we found out this is not the case, well this is a disaster.

however there is one chance and one chance alone left for Sony, and that is to publically crush these hackers. so the public is assured it will NEVER happen again. Sony need to show they have these people by the balls for targetting their customers and that they will go to prison for a very long time. this is the only way i think they can win back the trust of the public.

however it has been 2 weeks and i'm beginning to doubt the competenancy of the FBI and Homeland Security at the moment, if they cant catch hackers at this level. there are higher levels of hacking like when Canada has been the subject of large scale Chinese attacks recently, i would expect the FBI to have caught these people by now. so WTF is going on.