If we assume that Rovio's 70 million in revenue from when the game hit 100 million downloaded all came from Angry Birds, then at the same rate 140 million downloaded would mean about 100 million in revenue. Or, at $1 apiece, 100 million customers.
Compare that to the best selling Mario game this gen, Mario Kart Wii. That's just sold 27 million according to Nintendo's latest quarterly report. Since the game is built for multiplayer, it probably has at least 50 or 60 million users.
So comparing Angry Birds to one Mario game...
And, since Angry Birds is selling so much and Wii is dead, I'm going to assume that Angry Birds sales will double and MK Wii won't sell any more.
Then Angry Birds would have 8 times as many customers, 200 million to 25 million.
Angry Birds would have 5 times as many users, 300 million to 60 million.
However, the average cost per customer for Mario Kart is 50 times as much as Angry Birds, $50 to $1. (Ignoring the cost of a Wii.)
And Mario Kart Wii is one of 4 Mario games to sell in the 20 million range from the last few years...
Hmmmmm....
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
