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TheBigFatJ said:
People need to realize that the format war is potentially more valuable to Sony than the video game market. Controlling the victorious format, if it becomes the dominant format, would ensure Sony huge profits year-on-year for a long while. Once established, there is no risk, no ongoing cost, etc. It's just profit.

It doesn't matter if that doesn't sell PS3s. What matters is how many BDs sell compared to DVDs.

 Oh i know it is just that many have claimed that this will grealtboost PS3 sales.....which i do not see happening.