RabidBunny on 11 January 2008
Again the cost of production and parts has been cut in half, this doesn't mean Sony is breaking even. Does anyone know the wholesale price for the 40 GB units? I would think it would have to be 299 to 349, but don't have a clue. For non game systems (like LCD TV, DVD Players, etc) the rule of thumb was that the BOM (Bill of Materials) cost (including manufaturing) had to 1/2 of the expected retail cost.
Rabid Bunny
