Again the cost of production and parts has been cut in half, this doesn't mean Sony is breaking even. Does anyone know the wholesale price for the 40 GB units? I would think it would have to be 299 to 349, but don't have a clue. For non game systems (like LCD TV, DVD Players, etc) the rule of thumb was that the BOM (Bill of Materials) cost (including manufaturing) had to 1/2 of the expected retail cost.
Rabid Bunny







