kitler53 on 11 January 2008
Nikko Citigroup has reported that by shrinking the chip sizes, re-evaluating parts (ie removing the Emotion Engine) and various other design tweaks, Sony has been able to bring the production cost of each console down to $400US from what was pre-November pre-40Gb model, $800US.
for me the key part of this article is that Nikko Citigroup is the source for the cost of a ps3, i'll believe it when i hear it directly from sony. I feel confident that if they were in the black we'd hear about that instead of their press release saying they hope (but aren't committed) to becoming profitable sometime in the next fiscal year.
