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DVDs were launched in November 1996 but didn't surpass VHS till 2003 (50% market share).

Blu-ray launched in November 2006, and has about 20% of the market in 2011. By 2013 it may have 30% of the market.

It is gaining market share slower than DVD, but not everyone has a high-def TV (last I heard it was 65% in USA), and digital downloads are more prominent.

So personally I think Blu-ray will be fine and will have most of the market share, it's just a slow preocess.



No troll is too much for me to handle. I rehabilitate trolls, I train people. I am the Troll Whisperer.