Sorry, but if you want to use subjective metrics, then I find Markus and his team of oversized bodybuilder space marines quite repulsive. There's no way I can self-identify with such characters.
Basically I know I am certainly not alone at this. Ask just about any female and they usually think in a quite similar manner. I think it's mostly amongst many adolescent/teenage males that are most attracted to characters like Markus and story telling as found in Gears of War.