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binary solo said:
Soleron said:

I got nearly all the way through it and realised you didn't mean professional reviews online but instead only customer ratings on shopping sites.


Indeed I think the survey could do with a definition up fron of what is meant by rating. Reviews I think are pretty much understood as coming from "professional" critics.

No that's it, he doesn't mean professional reviews at all! He means customer reviews only. The wording is subtle and you, me and many others have likely got it wrong.