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Clearly the actual demand base for a title like Mass Effect simply isn't huge on 360.  I mean even a 10 million selling title is only actually appealing to 20% of a 50 million console install base.

Reviews, etc only matter where the demand is there.  I'd always figure a title like Mass Effect simply has a much lower ceiling than something like CoD or Halo on 360.

It's not like every game has some huge potential that goes untapped.  A lot of titles have ceilings based on the demographics on the console.



Try to be reasonable... its easier than you think...