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360 went with DVD and it's coming back to haunt.  They're losing support.  PS3 is getting more and more exclusive extras and unlike Microsoft, Sony isn't paying them millions.  LA Noire has exclusive content, because the extra stuff just doesn't fit on the DVD anymore.  Not without a hassle anyways.  BD offers "limitless" room for developers.  It's like trying to fit 20 people in a Beetle, where a BD disc is like fitting 20 people onto a bus.  Developers are become more willing to support the PS3 as the 360 limits get closer.  For LA Noire, Sony didn't show up to Rockstar/Vivendi and "buy them" into trun their backs on the other guys with was done for GTA4.

 

Another thing is Microsoft got an extra year in the market....an extra WITH NO COMPETITION, since Wii and PS3 were not out yet.  An entire year (1½ in Europe) with the market all to themselves and now the PS3 is only 3 and a half million behind them.  They caught up big time without having to pay off/bribe the 3rd parties either.