What happens to the PS brand if the big 3 repeat their action next gen?

[Kenryoku_Maxis]

Mr Puggsly said:

Kenryoku_Maxis said:

Well, I can only speak from my experience and that of others, including on this forum.  But from what I've seen and heard, nearly all of MS advertising last year was focused on Kinect.  Heck, its still their major focus.  And like I said, aside from Halo Reach, I never saw any other MS commercials in the last year...except Kinect stuff.

If you were able to notice more, than perhaps I'm wrong.  But from my perspective (and many others), it seems like Microsoft is just KINECT KINECT KINECT.

Also, I don't have a source, but my '$300 million advertising' figure was said to be just for the Kinect.  And I'm sure at this E3, MS will once again focus like 3/4 its show on the device.

If you don't have a source then drop it.

You act like pushing Kinect is somehow a bad move. In retrospect, it seems they did everything right to make it a massive success. When MS actually stops marketing and publishing core games, then maybe your argument might have some validity.

http://www.eurogamer.net/articles/2010-10-18-kinect-gets-USD500m-marketing-spend

Kinect Advertising budget, as reported by the New York Post, is over $500 million dollars.  5 seconds in google.

Also, Kinect has sold well, but then it was expected to be a total flop.  And I hardly think 10 million units sold is going to overtake a $500 million dollar advertising budget.

http://www.joystiq.com/2011/03/09/microsoft-10-million-kinect-units-kinect-games-sold/