why do developers always get rid of good game titles for crappier ones

[cloud1161]

i mean really, lately ive seen a few developers get rid of perfectly good game names for crappier, or at least less original, titles.  for example, final fantasy agito became final fantasy type-o, heroes on the move became playstation move heroes, and now ssx deadly decents has become plain ssx.  i know the title has very little impact on the actual game, but i just dont see why they need to change perfectly good titles for these boring or less attractive ones, in my opinon.   -end rant