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I have to think (as many people have already pointed out) this is the beginning of the PR spin to soften the blow of the NGP's eventual price ...

Part of my thinking is that, from the time the PSP launched until the NGP will (probably) launch the American Dollar will have lost between 40% and 50% of its value compared to the yen; and most western currencies are in a (somewhat) similar position. If Sony intends on releasing the NGP for the same (basic) price in Japan, this could translate into the NGP being 66% to 100% more expensive in the United States than the PSP was; and if Sony factored in a price increase of 25% in Japan, the NGP could end up being 100% to 150% more expensive than the PSP was in the United States.