Edit: When you add a bunch of crap to something that isn't useful just to up the price or make it look better. That's my idea of a gimmick. Wii, Kinect, Move, and 3DS all have a function and can serve a purpose in a variety of ways so to me they are not gimmicks. The above picture is a gimmick in its rawest form. Over-sized, unnecessary, overpriced, and just plain dumb.