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Edit:  When you add a bunch of crap to something that isn't useful just to up the price or make it look better.  That's my idea of a gimmick.  Wii, Kinect, Move, and 3DS all have a function and can serve a purpose in a variety of ways so to me they are not gimmicks.  The above picture is a gimmick in its rawest form.  Over-sized, unnecessary, overpriced, and just plain dumb.