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greenmedic88 said:

And that's really the problem.

Opinions will vary, but is there a growing market for $40 portable games, particularly when they aren't all big budget titles (but still cost $40 retail) and there are alternatives for those who don't carry portable game systems but do always have that smartphone on hand?

I can't speak for anyone but myself, but for me to spend $40 on a portable game, either it's something I'm going to be playing for hours like a regular console game, or it will have to offer something pretty unique.

You'll need to define a timeframe for the growth, here.

More, I'm not sure an expanding market is really the same thing as a sustainable market, hwich is the only thing the diehard should really be worrying about.