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I know a former manager who I worked for at IBM who is a BIG Apple fanatic.  It is i-everything with him, including Mac for movie editing he does.  In a nutshell, people have a religious devotion to Apple products they way people here have to certain companies out there.  And the media sees this and follows it.  Being a first mover is cool a lot of ways also, and cuts a lot of slack.  And if you are like Apple, you do more and more new initiatives.