I know a former manager who I worked for at IBM who is a BIG Apple fanatic. It is i-everything with him, including Mac for movie editing he does. In a nutshell, people have a religious devotion to Apple products they way people here have to certain companies out there. And the media sees this and follows it. Being a first mover is cool a lot of ways also, and cuts a lot of slack. And if you are like Apple, you do more and more new initiatives.