Lol at the suggestion that the media should give as much air time to Nintendo as it does to Apple.
MS has 3.5 popular products. Their OS, their office suite and their web browser. Their OS is in the media when a new version comes out. Their offie suite only has significant updates very infrequently, and isn't particularly something most people care about all that much. The browser is only popular because it comes preinstalled. No-one would care about news posts about browsers, except nerds who use FF/Opera/Chrome anyway. Xbox line gets a decent amount of media attention, they fucking loved kinect.
Nintendo is a very small company compared to Apple, and they did get a decent amount of media attention for their casual Wii/DS games.
Face it, Apple gets media attention because it is huge, and brings out lots of new products each year.
