| UncleScrooge said: It's because Apple makes the best quality products in many regards and is really good at "flirting" with media outlets. But honestly: People need to look further than just "my notebook has better specs!" The overall quality of Apple's products is astonishing and they know what people want. From my personal experience I've had countless of people telling me how their notebooks are faster than my Macbook Pro (and I never talk about it - people just go on telling me whenever they see it I still maintain that Apple's products are overpriced and as a company they are really arrogant and often don't incorporate standart technology because of Jobs' personal feelings ("Blu-Ray is bad!" "Who needs Flash?") but the overall quality of their products is really high and they are in no way made only for the casual PC users. And Apple knows what people want.
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). But the design, the big trackpad, the magnetic power adapter, the size compared to other notebooks, the screen, the great battery life and the operating system are what sold me on this product. Somehow people only look at the specs, though. They basically buy quad core CPU's and need at least 8GB of ram in their system and then they do some casual gaming and check their emails on their bulky notebooks that last two hours on a single charge and don't have a multi touch trackpad. An interesting thing I've noticed as a 3D animation/VFX student is that a disproportionate amount of students buy Mac laptops relative to the general population (much more than the 5-6% of the PC market that Apple holds).
I've also noticed that there is also a pretty fair number of uninformed students who expect to be able to render projects in Maya with a C2D based MBP in a reasonable amount of time. Apples and Oranges between rendering on a laptop and a lab workstation PC based on a Xeon 56XX based CPU.
And it is true that Apple very likely knows and caters to its userbase better (or at least more successfully) than any other computer manufacturer.
I just ordered a Sandy Bridge i7 Quad (my 5th Apple laptop), and as I said back in the 90s when the popular mantra was that Apple was on the verge of going out of business, I will continue to buy Apple PCs for as long as they make them, even if just to supplement any Wintel based workstations I build myself.
Like many Apple consumers, I don't want the cheapest bang for my buck; I want a computer that I enjoy using for productivity.
