Because they create hardware for people who aren't techies and just want things to work. They do a good job of letting non savvy consumers do things that seem cool or they have fooled themselves into believing they couldn't without apple's simplistic design.
They also have pretty good build quality on most of their products. I can't afford a macbook air for school but something of that size and portability that also happens to be so sturdy fits in really well with an active or mobile lifestyle.
They dont get viruses supposedly. It's only because penetration is so small it isn't worth it for a hacker to create a mac version of their virus. If they ever eclipse 30-40% marketshare you will see it happen. Hell web viruses can already affect macs which is why it is recommended that you use virus protection if i'm not mistaken.
I don't see anything wrong with anyone who purchases Apple products. I just do have a little know how and think that's far better excersizing it than to pay the Apple tax I couldn't afford anyway. To those who's income isn't that of a poor lowly student I'm jealous. I just wish they would let me run the software of my choice without voiding the warranty. I would love an ipad 2 running android. Since they get the tax on the hardware must they be entitled to every penny spent on the device afterward?
