And the industry likes to operate under the presumption that somehow they can charge whatever they like, and if they can just prevent people from getting copies of the games, EVERYONE who has a copy will end up buying it. It is very likely the impact would be marginal, and there are people who just aren't that interested in the game to pay the full price. Some will end up always picking free of course, but others won't pay $60 for it.
They stop piracy, they will go after the used market. After that, they will go after the rental market. Then, they will want to force you to never own anything but keep paying money to play, and then raise prices (if possible) to where you pay 50 cents to play one session. They will also go after lower budget games to, and free games, if they can (like Angry Birds). Like what is normally happening, the industry will do what the market will bear.
