CES 2008: PS3, Blu-ray in 45% U.S households by 2011

[Played_Out]

According to Nielsen's research, DVD didn't achieve 45% of the US market until the end of 2002. In terms of market penetration it did not overtake VHS until late '06.

For BD to be in 45% of US households by 2011 it will have to experience faster adoption rates than DVD, which does not seem likely.