| Mummelmann said: "It's about putting the user first and it's about a level of user interaction where the specifics of the hardware are irrelevant." There are users (like me) to which the hardware is very relevant and there always will be. And I don't understand why everyone feels that PC's aren't user friendly, there's really nothing complicated about them. Let PC gamers be PC gamers, it wouldn't be fair to assume that everyone wants a world where things all work like consoles and iPads. There should not be one set norm like this, this is the Stalin type market that Apple have always dreamed about that we as consumers must never buy fully into if we want some level of market integrity and comeptition. Monopolies or set paradigms with extremely linear edges are bad for development longterm and shortterm. Seems to me that Apple are just expressing what they realized a long time ago; they can't compete with the PC as a gaming platform or as a customizable and powerful all purpose machine with a developer friendly market. Ease of use is one thing but tech is equally important to many (again, people like me) and Apple simply want the market shaped in their vision so they can force their business model on everyone and revel in the glory of pawning off hardware with insane percieved value and low actual and relative value on the majority of the population. There should be two markets, like there is now, one for people who delve deeper and have a passion for high end performance, pushing tech, adding and building, quality, fair (or more fair) prices (Apple harddrives cost twice as much as almost all others, for instance...) and a developer friendly market and one for those who don't care as long as the product is shiny and has lots of bells and whistles to impress the cool kids in the schoolyard and has tens of thousands of utterly useless apps. Lastly, I would just like to mention that dubbing this "new era" the "post-PC" world is beyond arrogant, self absorbed and tacky, even for Apple. They are placing themselves above the PC as a device and effectively claiming ownership and triumph of and in the market as a whole. Rainbird; Apple want to take over your freedom. That's their whole game. |
Great post.
