I wouldnt say the launch was a fail nor success, it was a success on 360 but a fail on PS3.
EA could have done two things
1. Making it a exclusive meaning EPIC wouldnt have choosen them from the beginning that would have been MS support
2. Making it a time exclusive for 360 in some months and after that release on PS3
But I think what Epic was trying to see is how the reception would be with a Epic games game on PS3 after these years with a 360 bond.
Apparently it DID NOT turn out well, so I think about Mark Reins recent interview about PS3 GoW support that is out of the question because EA will never be as good on marketing as MS and neither would Midway.
So I think Epic games had Bulletstorm as a expirement on PS3 to see how well their name is recognized on PS3.
