HappySqurriel on 04 March 2011
I kind of wonder how effective this will be as a strategy ...
Videogame hardware (generally speaking) is sold with very slim margins at retail, and retailers only sell the hardware in order to sell software and accessories. At the same time, digital distribution is a business model which is designed to cut retailers out of the loop in order to increase the margins of software producers. Now, this hybrid approach could work out very well for all involved; or it could work out that retailers don’t see the revenue they want, physical media fans don’t have the selection they desire, and smaller game producers don’t see the game sales they want.
I really don't know what will happen, but it should be interesting to see how this turns out.
