CNBC: Electronic Arts Goes ‘On the Offensive’

[Ail]

noname2200 said:

Ail said:

pacman91 said:

The less money EA has, the more likely nfl exclusivity will be dropped(after 2013 that is).  

Actually if there is a strike their contract has a provision for it so it won't cost them as much as it could have

Is this true?  Do you know what that provision entails?  Because I know the TV networks have to pay even if there is a strike, albeit they'll eventually get comped for part of it sometime down the line.

basically EA doesn't have to pay the NFL as much in case of a lockout ( the exact terms have not been disclosed).

And they can still release Madden even if there is no NFL season.

On a regular season with no lockout EA has to pay 9$ of royalty to the NFL per copy of Madden sold.. It would be much less in case of lockout ( compensating for lower number of copies sold).