CNBC: Electronic Arts Goes ‘On the Offensive’

[Ail]

noname2200 said:

RolStoppable said:

Grimes said:

If the NFL goes on strike then they lose Madden for the year. That can't be good for the bottom line.

How serious are these problems? I don't mean Madden video games, but the real NFL.

A lockout is near inevitable, I think.  The owners have done a pretty good job of preparing for this, so they don't have any short-term incentive to play ball.  The players, by contrast, don't want to sacrifice hundreds of millions in revenue without first knowing that that sacrifice is actually necessary.  The former has stockpiled tons of cash for this, and the latter is prepared to decertify.  It's going to get messy...

With the players Union winning the first legal fight on TV money for 2011, I believe that if there is a lockout it won't be a full year as baring change, the owners won't have access to the 4 billion$ of tv rights they were counting on during the lockout...( basically last time they negotiated rights for TV the owners put a provision for getting paid during a possible lockout in exchange for slightly lower tv rights. It woudn't be an issue except that the players share 60% of the revenue so basically the owners by doing that reduced he amount of money the players got these last seasons in exchange for getting money during a lockout where player woudn't be getting any share.....)