Bottom line: Pokemon is kid-friendly. Super Mario is kid-friendly. Mario Kart is kid-friendly. Animal Crossing is kid-friendly. Legend of Zelda is kid-friendly. Even Brain Age is kid-friendly. I don't what FishyJoe's hangup is with Nintendo being the most kid-friendly brand in the business. Just because something is kid-friendly, it doesn't mean adults can't enjoy it too. Look at Disney cartoons like Aladdin or Pocahontas. They're kid-friendly, but plenty of adults go to watch it. If FishyJoe is going to be Nintendo's #1 fan, this is something he's going to have to learn to live with. Parents trust Nintendo to deliver the overall most kid-friendly experience. Nintendo likes owning that demographic and the sales numbers that come with it, and they're not going to just throw all of that away.