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I would say part of it is popularity.  I would add a spin here, a concern I have about a genre becoming too dominant is that the videogame industry overly focuses on the dominant genre and sacrifices work in other genres, particularly both with those that people like and creation of new genres.  End result could be a serious downturn in the videogame industry.  Myself, I have 5 AT LEAST 360 FPS titles, and that is excluding stuff like Borderlands (part RPG) and L4D 2 (have it due to replayability), and also Mass Effect 2.  Do I need another one?