| Mr Khan said: I would be surprised if a significant amount of Gamestop's used business came through the yearly EA Sports titles, just because they're games with a short short shelf life (once the corresponding season is over, what's the point?)
They should put backend pressure on EA by threatening to refuse to stock some of the new IPs EA's trying so desperately to get off the ground, though. If i were Gamestop, that's what i'd do. |
We don't really need to threaten EA though because they are easily one of our biggest advertisers. That's the thing many don't get is that we have fantastic relationships with pretty much all of developers and publishers. Any amount of money we would have lost from the EA codes is easily made up in their paid in store advertising. All in all it works out fine.
