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Well I bought 360 mainly because of Halo and Gears franchise but also because I had the first one also(loyalty)

 

Then I bought a ps3 mainly because of the Blu-Ray and some exclusives(havent played it really but thats now gonna change)

 

So every person has a different reason, except for casuals who I think just pick up a console because they saw a commercial with a game they wanted, not doing any research to see if the opposing console has the same but superior version also!