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Burngun said:

The funny thing about the COD series is that it has now joined the ranks of sports games in the catgory of yearly games which no matter what, will probably sell very highly, and people will constantly buy them year after year. Even if sales dip due to the series getting stale (which I don't see atm, even though MW2 was plagued by noobtubes, commando etc, it did introduce pro perks, custom killstreaks, new games modes. Black Ops less so, but it did introduce wager matches and combat training to the series), the game will still sell millions.

 

It would literally take a disaster (either withing activision, or something economic) for COD to burn out within the next 5 years.

Even the sports games have dwindled in popularity from their peak.COD might remain a yearly series for a long time, but there is little doubt it cannot get muh bigger.