Why isn't Killzone 3 getting the buzz on here that Killzone 2 did?

[richardhutnik]

CGI-Quality said:

It's not that I condemn the opinions, but the lack of consistency is perplexing. I'm thinking (especially listening to word of mouth), that KZ3 has more real world hype than net hype. Only time will tell.

When has more real world hype exceeded net hype?