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Kasz216 on 19 February 2011
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kitler53 said:
...

We want games to be as big as possible — it’s great for the industry. However, we want to make sure that you play it on the best system possible, so we like to take parts of games and make them exclusive to the PlayStation system."

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i like that part of the answer. political PR BS for sure but it worked on me. xD

I'm not sure that it is BS.  I mean look at the PS3 early on.  It's exclusives were selling less then Multiplatform PS3 games even though there was no quality difference, in fact you could argue the exclusives were performing better since PS3 versions often had problems the 360 versions didn't.

The truth is, one BIG seller when it comes to videogames is word of mouth.  We forget this because we visit videogame sites often, most people don't.

 

Multiplatform games allow 360 players to inform and cultivate purchasing decsisions in PS3 fans and vice versa, hence why early on when the PS3's base was low, multiplatform games sold sooo much better.  Most PS3 owners just knew more people with 360s, so the games they wanted to buy were 360 games as well... and the Playstation exclusives kinda floundered early on despite being technically better.  Even now with health platform ownership, multiplatform reccomendations no doubt do still push out more sales it's just less apparent due to there being enough PS3 fans in the public to recommend games to each other.