Thats the thing Bruce.
Good analysts use data to make their predictions. You've got to site some consumer report studys, NPD, Nielson, TNS, there are all sorts of reports out there on these things.
Come on man, that's the first thing they teach you in consumer marketing. You base your trends on hard numbers and comparisons from the most similar industries, you don't start pulling from random industries that have nothing to do with it.
Well actually the first thing they tell you is to never lie and always report what the numbers you got suggest, because otherwise nobody is going to look at youre credibly, but i mean that implies you use numbers.
If you want people to give you a second look instead of just glancing over it, your going to have to do some hard work, read some journal articles and some released reports and put them in articles like this.
