Okay, looking at just the home consoles (real talk: Nintendo's launched more new IPs on DS alone than Sony and MS have combined this generation), here's the list of 100% new IPs from each, and iterative same gen sequels from each... I left out last gen reissues though, and kept it to retail only.
SCE New IPs (21)
- Demon's Souls
- EyePet
- Heavenly Sword
- Heavy Rain (owned by Quantic Dream)
- inFamous
- Kung-Fu Rider
- Lair
- LittleBig Planet
- M.A.G.: Massive Action Game
- ModNation Racers
- MotorStorm
- Resistance: Fall of Man
- Sorcery
- Sports Champions
- Start the Party
- The Eye of Judgement
- The Fight: Lights Out
- The Shoot
- TV Superstars
- Uncharted: Drake's Fortune
- White Knight Chronicles
SCE Iterative Sequels (25)
- Buzz Quiz World
- Buzz: The Ultimate Music Quiz
- inFamous 2
- Gran Turismo 5: The Real Driving Simulator
- Killzone 3
- LittleBig Planet 2
- MotorStorm: Apocalypse
- MotorStorm: Pacific Rift
- MLB 08: The Show
- MLB 09: The Show
- MLB 10: The Show
- MLB 11: The Show
- NBA 08
- NBA 09: The Inside
- Ratchet & Clank: All 4 One
- Ratchet & Clank Future: A Crack in Time
- Resistance 2
- Resistance 3
- SingStar Country
- SingStar Motown
- SingStar Vol. 2
- SingStar Vol. 3: Party Edition
- Uncharted 2: Among Thieves
- Uncharted 3: Drake's Deception
- White Knight Chronicles 2
MGS New IPs (18)
- Alan Wake (owned by Remedy Entertainment)
- Blue Dragon
- codename D
- Codename: Kingdoms (owned by Crytek)
- Crackdown
- Gears of War (owned by Epic Games)
- Haunt
- Infinite Undiscovery
- Kameo: Elements of Power
- Kinect Adventures
- Lips
- Lost Odyssey
- Mass Effect (owned by EA)
- N3: Ninety-Nine Nights
- Ninja Blade
- Project Draco
- Too Human (owned by Silicon Knights)
- Viva Pinata
MGS Iterative Sequels (14)
- Crackdown 2
- Fable III
- Forza Motorsport 3
- Forza Motorsport 4
- Gears of War 2 (owned by Epic Games)
- Gears of War 3 (owned by Epic Games)
- Halo 3: ODST
- Halo Reach
- Lips: Number One Hits
- Lips: Party Classics
- Project Gotham Racing 4
- N3: Nintey-Nine Nights II
- Scene-It? Box Office Smash (owned by Viacom)
- Viva Pinata: Trouble in Paradise
Nintendo New IPs (11)
- And-Kensaku
- Captain Rainbow
- Disaster: Day of Crisis
- Endless Ocean
- FlingSmash
- Pandora's Tower
- Takt of Magic
- The Last Story
- Wii Sports
- Xenoblade
- Zangeki no Reginliev
Nintendo Iterative Sequels (8)
- Endless Ocean: Blue World
- Excitebots: Trick Racing
- Mario & Sonic at the Olympic Winter Games (co-owned by SEGA)
- New Fatal Frame Project (owned by Tecmo Koei)
- Super Mario Galaxy 2
- The Legend of Zelda: Skyward Sword
- Wii Fit Plus
- Wii Sports Resort







