Here's some comments on milking an ip from EA:
“If you go back seven years, we were the leader. And we dropped the ball. Our IP deteriorated, our costs went up, and we didn’t really have an answer for the rise of digital.”
He explained that prior to the launch of the PlayStation 3, EA had eight core intellectual properties, but within a few years was left with only three, as familiarity bred apathy among gamers.
“Need For Speed ended up flat on its back,” he said. “That annual sequel thing got to us. That was a very tough business run. We just didn’t have the portfolio.” - EA CEO John Riccitiello
His comments come the week after Activision announced it was closing its Guitar Hero business unit due to the slide in demand for music games, widely attributed to aggressive and repeated use of IP. The firm had released 14 versions of Guitar Hero since the series debuted in 2005.
